GoSquared LiveStats Dashboard - Interface Guide
1. Traffic Sources - Where's your traffic coming from right now?
2. Popular Pages - Which content on your site is most popular right now?
3. Visitors - Who's on your site right now, and where have they been?
Traffic Sources
Use the traffic sources area to see where your traffic is coming from. We've broken the area down into 3 panes that are accessible by clicking the tabs at the top.
Tweets show any tweets that mention your website's name or URL on Twitter. This is quite simple right now - we simply search Twitter for tweets mentioning exactly what you typed in to the "Site Name" or "Site URL" field when you first added your website to GoSquared.
Referrers shows the exact URLs that the visitors currently on your site have come from. We also show "Direct / Bookmark" in here too - many native applications such as Twitter clients and Facebook clients will display as "Direct".
Searches - any search terms that have driven the people currently online to your website. We show the search term and the search engine they've used.
Campaigns inteprets any "UTM" tags you may be using to enable you to track email, advertising, social, and other forms of campaigns. So you can get a better idea of what's sending visitors to your site.
Top Content
Top Content shows the pages that are most popular on your website right now. Ordered by the number of people currently on each page, Top Content enables you to easily and quickly glance at what's doing well right now.
Filtering enables you to see which sites and search terms are driving traffic to each page. Simply select a page in the Top Content list to filter the Traffic Sources and Visitors areas to only show information relating to that particular page.
Above the Top Content area you can quickly glance at some of the most important metrics in numeric form - how many people are currently on your site, how many pages are active right now, and how many of your visitors are returning vs. new. The meters to the top right show how your current traffic volume compares to the maximum level in the last 48 hours and how many new vs. returning visitors are online right now.
Visitors
The Visitors area is incredibly powerful. You can scan the list to get an idea of just how many people are online, and see where each of your visitors is browsing from, which OS and browser they're using to look at your site, which page they're currently on, and how many pages they've been on in total in their current browsing session.
For even more detail, You can click on any visitor which reveals more advanced and detailed information about whoever you've selected. This enables you to see how many pages the visitor has been to, and how long they've spent on each page. Pages that are highlighted with a colour (green, yellow, orange, or red) still have that page open in their browser.
Advanced Information allows you to see the visitor's OS, browser version, screen size, colour depth, IP address, and a whole host of other details that can help you to get an insight into every visitor helping you to handle any issues they may experience.
To make even better use of the Visitors area, you can use Custom Visitor Names to show your site's user's names and email addresses next to their browsing history making it really easy to see just how many people are signed in right now.
Coloured Dots
You may have noticed a number of different coloured dots or "orbs" on the right hand side of the GoSquared LiveStats dashboard. It's not always immediately clear what these mean when starting out, but once you've got the hand of it they can be an incredibly powerful way of understanding the activity of your visitors.
Individuals - dots represent pageviews.
Green Visitor has just opened the page in either a current or a background tab or window. Page has only been open for a short period of time.
Amber Visitor has had the page open for an extended period of time (more than30 seconds). The visitor has that page open in either a current or background tab or window.
Red Visitor has had the page open for a long time and is likely no longer engaged in the page. The visitor has the page open in either a current or background tab or window. The page has been open for at least a minute.
Dark Visitor has spent a long time on this page, but is no longer viewing the page The darker the dot the more time the page has been open for.
Light Visitor has spent a short period of time on the page, and is no longer viewing the page. Essentially the other end of the spectrum - so the lighter the colour the less time the visitor has spent on the page.